With regard to the Madinati programme (SMIT project), the CRT provides support.

“Madinati” is a new tourism concept that will allow the Medina of Fez to enliven visitors from all sides and position itself as a popular destination.

The spiritual capital of the Kingdom will be the starting point for the launch of the ambitious tourism programme “Madinati” which is likely to contribute to the rehabilitation of the national cultural heritage through the structuring of material heritage and the creation of coherent and attractive tourism products and the rehabilitation of historical monuments while preserving their architectural identity, the Minister said during a meeting with elected officials and tourism operators. Fez-Meknes region.

This programme involves the development of specific projects using a methodology based on partnership between all stakeholders at the regional level in order to achieve local development and the participation of the local population.

According to the Minister, as part of the sectoral strategies of tourism, crafts, housing and culture, several actions have been designed with a view to valuing the cultural and tourism assets of Fez, notably through the implementation thematic circuits, the rehabilitation of monuments and the improvement of the urban environment.

These actions, which have promoted the tourism development of Fez, will be complemented by specific actions for the development of an integrated cultural product focused in particular on the preservation, enhancement and promotion of the Medina of Fez through a animation policy.

The wali of the Fez-Meknes region, for its part, highlighted this initiative as well as the efforts made by the various actors to safeguard Medina de Fez, classified as a universal heritage of humanity, recalling in this context the numerous projects for the benefit of the people of the Medina of Fez and its visitors.

He said that the Medina of Fez, which welcomes between 40,000 and 45,000 tourists annually, has 95 km of alleys and 17 historic gates. “Classified as a universal heritage, the medina has some 30,000 craftsmen and 11,000 workshops for craft activities,” he added.

Other speakers, including the presidents of the Fez-Meknes region and the prefecture of Fez, the mayor of the city, the president of the Regional Tourism Council (CRT), as well as the region’s economic operators, were unanimous in welcoming the initiative, which they should accompany the socio-economic development of the spiritual capital of the Kingdom.

In this regard, they stressed that tourism investments could also play a key role in bringing Fez out of its lethargy, saying that the CRT will spare no effort, in partnership with various bodies, to promote in particular the establishment and creation within the Medina and more precisely on the Bab Boujloud historical site of activities of animation and this to attract more visitors. For the Moroccan Society of Tourism Engineering (SMIT), the national program “Madinati” aims to enhance the attractiveness of the tourism potential of Medinas generally in terms of improving the reception (kiosks, kiosks). information …), heritage interpretation (signaling circuits, NTIC, scenography …), enhancement of the architectural heritage (nocturnal scenic illumination, models …) and cultural animation equipment (festivals, exhibitions …).

The integrated program of tourism development of the cultural and craft product in the Medinas aims to valorize 31 Medinas between 2016 and 2025. The commitments of the various stakeholders were concretized by the signing, in December 2015, of the Framework Partnership Agreement between the Ministries of the Interior, Housing and City Policy, Crafts and the Ministry of the Interior. Social and solidarity economy, culture, tourism and SMIT.

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